SEMA 2024 Recap: Mile Marker’s More Than Just A Winch Company

New Gear, Same Legendary Strength

As many know, Mile Marker has been around for over 40 years; and we have come to be known as a Winch and Premium Locking Hub company. That’s why for this year’s SEMA Show, we wanted to let everyone know that we are now more than that. So, what did we do? We came in hot with our brand-new lineup of outdoor gear and recovery essentials. Gear such as our rugged coolers, which turned heads with their insane durability and top-notch insulation—perfect for long days in the field or off-grid weekends; and the big hit of our new lineup, our new portable power stations with wireless charging and reliable power, these items are ready to go wherever your adventure takes you. 

These total game-changers are only a few of the many new products Mile Marker introduced at this year’s SEMA Show (2024). For recovery gear, we dropped a fresh line of recovery straps and kinetic ropes that are as tough as the trails you take them on. Built to last and handle the hardest pulls, they’re your new go-to for getting out of sticky situations. As well as other must-have recovery gear items, like our new line of traction boards and our new dual-pump air compressor — perfect to keep you on trails and to help you get to the next Mile.

Continued Reliable Products

Mile Marker’s lineup at SEMA 2024 showcased why we’re a trusted name in off-road and outdoor gear. The Rhino Pull 1000 Portable Electric Winch stole the spotlight for its versatility and compact design. Whether you're lifting heavy gear, pulling fence posts, or tackling tough jobs on the farm or trail, this battery-powered beast is built to lighten your load with ease.

The Mission Series Winch also turned heads, boasting unmatched power and durability. With capacities up to 12,000 lbs. and features like fast line speeds and a wireless remote, not to mention the customizable options with the ability to pick from 10+ OEM colors for your Body, Hook, and Fairlead. It's the ultimate tool for off-roaders ready to take on the most extreme terrain.

And let’s not forget the Mile Marker Premium Locking Hubs, a go-to upgrade for dependable 4WD engagement. Built to handle the toughest conditions, these hubs deliver the reliability you need, whether you're conquering rocky trails or working in rugged environments.

These products are only the tip of the iceberg when it comes to our lineup. This is because our lineup isn’t just about products—it’s about solutions for adventurers and hardworking folks alike.

The Outdoor Cabin Vibes

But let’s talk about the booth. This wasn’t just your average setup—we brought an outdoor cabin vibe that made you feel like you’d stepped into basecamp. And yes, we brought the s’mores — which were an absolute hit. Watching folks stop, snag a treat, and check out our gear reminded us why we do this. It’s not just about the products—it’s about the adventure, the stories, and the community.

You Made It Unforgettable

Big shoutout to everyone who stopped by, hung out, and shared your stories. You guys made SEMA 2024 one for the books. Whether you’re gearing up for a gnarly trail or setting up camp under the stars, we’re here to keep you prepared and confident.

Missed the booth? No worries. All the new gear will be available soon at www.milemarker.com. 

Remember, Adventure Awaits, At Every Mile!